Powder Botanical Extracts are rich in their antioxidant, antiseptic, and anti-inflammatory properties. Discover the power of these beautiful powders, and how a small amount can go a long way in skin and hair care formulations!
AROMA CHEMICALS
Aroma chemicals are used to enhance the aromatic properties of scents and fragrances. Discover how aroma chemicals can be used in perfumery and to create custom scents for skin care, hair care, personal care, and household products.
WHAT ARE EXFOLIANTS
Discover how exfoliants help remove impurities to gently cleanse, exfoliate and promote more radiant-looking skin. Learn all about the various Exfoliants New Direction Aromatics has to offer.
APPLE CIDER VINEGAR POWDER
Apple Cider Vinegar Powder provides the nutrients and acids needed to maintain smooth and healthy-looking skin and hair. Learn all about how Apple Cider Vinegar Powder helps to maintain healthy-looking skin and hair.
ALL ABOUT CITRIC ACID
Citric Acid is a popular ingredient in cosmetic formulations. It helps adjust pH, contributes to optimal performance, and produces fizzing in bath bombs. Find out exactly what Citric Acid is and explore the various ways it can be used in your products!
COLLOIDAL OATMEAL
Colloidal Oatmeal is an all-natural powder made by grinding whole oats. When dispersed in water, it reduces itching and adheres to the skin to form a protective film. Learn more about its remarkable chemistry and benefits in our in-depth article.
FOAMING BATH BUTTER
Our Foaming Bath Butter (Crystal OPC) is a unique cosmetic base used to create luxurious whipped soaps, whipped scrubs, soap frosting and more. Discover how to use this robust butter base to make your own deliciously personalized bath and shower products!
ARROWROOT POWDER
Arrowroot Powder is a silky soft plant-based powder that can act as a thickener, opacifier, absorbent, mattifier, and more. Discover the top benefits and uses of this versatile white powder in all-natural skincare, haircare, body care, and cosmetics!
PRESERVATIVE POWERS OF GRAPEFRUIT SEED EXTRACT
Grapefruit Seed Extract was invented by a physicist in the 1960s after he observed that grapefruit seeds were quite slow to decompose. Learn more about the unique preservative powers of this citrus extract as we delve into its history, uses, and benefits!
THE BENEFITS OF HYALURONIC ACID
Hyaluronic Acid first made its entrance into the cosmetics and beauty industry in the 1980s, and is now one of the world’s most celebrated skincare ingredients. Find out what’s so unique about this iconic substance and how to use it!
ALL ABOUT OLIVE SQUALANE: LUXURIOUS COSMETICS FROM NATURAL OLIVES
Discover the unique properties and beautifying benefits of Olive Squalane that have made this ingredient popular in cosmetic skin, hair, lip, and nail care formulations.
USING SODIUM HYALURONATE (HYALURONIC ACID) IN HAIRCARE
What is Sodium Hyaluronate? Can it be used in the hair? How does it benefit the hair? Discover the answers to these and other common questions about this all-natural hydrating cosmetic additive that works like the popular Hyaluronic Acid.
USING SODIUM HYALURONATE (HYALURONIC ACID) IN SKINCARE
With a capacity for holding water that is 1000 times its weight, Sodium Hyaluronate is an exceptional natural hydrating agent. Learn more about this popular cosmetic ingredient and how it restores the skin’s moisture to promote a healthy, youthful look.
ALL ABOUT CARNAUBA WAX
Carnauba Wax is a natural binding agent that is reputed to give natural product formulations their flexible forms, easy application, as well as adjustability and to preserve the physical and molecular composition of formulas when they are heated.
ALL ABOUT CANDELILLA WAX
To defend its source botanical against moisture loss, Candelilla Wax forms a protective coating on the leaves and behaves the same way when applied topically. Discover more about the numerous other valuable qualities of this natural vegetable wax!
PROTECTIVE & SOOTHING BENEFITS OF ZINC OXIDE
Zinc Oxide has gained popularity in a vast array of skincare products for its reputed benefit to skin health and immune function. Discover more about its source, properties, and benefits, as well as its application – on even the most sensitive skin types!
ALL ABOUT D-LIMONENE
Valued for its light, refreshing aroma and its mild yet effective cleaning properties, d-Limonene is a “green” fragrance agent and industrial-strength cleaner that is ideal for household cleaning as well as cosmetic fragrances.
SILK AMINO ACIDS
Silk Amino Acids, Silk Peptides, and Silk Powder are water-based and water-soluble additives that do more than just contribute a silky sheen and smoothness. Discover how they can be used to hydrate, nourish, preserve, strengthen, and protect!
VITAMIN C
This rejuvenating powder is reputed to restore the skin’s natural radiance, to minimize the appearance of the signs of aging, and to speed up healing. Discover more benefits of adding Vitamin C to formulations for cosmetic and personal care products!
ACTIVATED BAMBOO CHARCOAL
Activated Bamboo Charcoal is used in cosmetics and personal care products for its antibacterial, soothing, and balancing effects. Discover how to use this restorative detoxicant in formulations for cleansers, deodorants, whitening products, and more!
PEG 40 HYDROGENATED CASTOR OIL
PEG-40 Hydrogenated Castor Oil is a gentle additive used in cosmetic preparations as an emulsifier and solubilizer, among its other functions. Discover how its foam-enhancing, cleansing, and protective properties help enhance various formulations!
ALL ABOUT SOLUBILIZER (POLYSORBATE 20)
Polysorbate 20 is a gentle, soothing, liquid solubilizer that is added to water-based cosmetic preparations primarily to help them retain their fragrances and their clarity. Discover how it can be added to various transparent and scented formulations!
100% NATURAL PERUVIAN TARA SEED BIONUTRIENT: PROPERTIES & APPLICATIONS
Tara Seed Bionutrient is a natural fiber derived from the seeds of the Tara shrub. Helping to enhance the viscosity, stability, softness, suspension, and spreadability of formulations, it is ideal for cosmetics with medium or thick consistencies.
GUAR GUM
Guar Gum is derived from the seeds of the Guar plant’s beans, also known as Cluster Beans. The resultant natural gum is commonly added to cosmetic formulations for its exceptional hydrating, softening, foaming, and cleansing properties.
SODIUM COCOYL ISETHIONATE
With a high foaming ability, Sodium Cocoyl Isethionate is a surfactant known for producing a stable, rich and velvety lather that is reputed to leave the hair and skin feeling silky-smoothe. Nicknamed Baby Foam, it is gentle enough for use in baby care.
COCO GLUCOSIDE
Natural and environmentally-friendly, Coco Glucoside is a mild surfactant that makes an ideal addition to various body care formulations. Gentle enough for use on all skin types, it is well-suited to sensitive or acne-prone skin as well as to baby skin.
ALL ABOUT STEARIC ACID
Stearic Acid is known to contribute preservative, protective, cleansing, and conditioning qualities to various types of natural formulations. Discover how this organic fatty acid enhances a product’s appearance, texture, effectiveness, and shelf life!
ALL ABOUT GLYCERYL STEARATE SE
Glyceryl Stearate SE, also called Glyceryl Monostearate, is a wax-like substance that is traditionally used in formulations for its emulsifying properties. Discover various applications for this protective, thickening, and conditioning emollient.
A GUIDE TO CETYL ALCOHOL
Cetyl Alcohol Raw Material is a skin-friendly alcohol that acts as an emulsifier, an emollient, a thickener, an opacifier, and a carrier in cosmetic formulations. Its hydrating, conditioning, and softening properties benefit both skin and hair.
POWDER FRUIT EXTRACTS: INVIGORATE, STRENGTHEN & BALANCE
With Powder Fruit Extracts, water-based recipes can be quickly and easily infused with the natural, invigorating benefits of fruits. By enhancing the nutrient content of natural products, they contribute nourishing benefits to the skin, hair, and body!
MENTHOL CRYSTALS
Delicate and glassy, Menthol Crystals are well-known for their powerfully refreshing scent and their cooling sensation. Discover how to use this crystalline raw material to fortify the mind, the respiratory tract, the skin, and the hair!
ALOE VERA JUICE
The Plant of Eternity, The Burn Plant, and The Medicine Plant are a few of the many nicknames that the Aloe Vera plant has earned throughout history. Discover the various ways in which its protective gel juice can be used to soothe, support, and preserve.
LIQUID VITAMIN E
Liquid Vitamin E is a natural, fat-soluble antioxidant that is best known for its protective, stimulating, and soothing qualities. Discover how it can be used topically to hydrate, nourish, strengthen, repair, and thus rejuvenate the body.
VEGETABLE GLYCERINE
Moisturizing, softening, and soothing, Vegetable Glycerine is mild enough for use on the most delicate skin types. Discover how to nourish, rejuvenate, protect, reinforce, and balance the skin and hair with this valuable cosmetic and medicinal additive.
WITCH HAZEL DISTILLATE
Best known for its ability to help soothe irritation and prevent damage, Witch Hazel Distillate protects and supports skin health. Discover how it can be applied cosmetically and medicinally to gently yet effectively nourish, soothe, and strengthen.
ROSEMARY ANTIOXIDANT
Rosemary Antioxidant CO2 Extract is derived from the leaves of the Rosmarinus officinalis botanical through Carbon Dioxide extraction. This additive enhances and preserves the freshness of carrier and essential oils while preventing their oxidation.